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Tech Sparks

Rowan Schaaf

Meet Rowan Schaaf

Rowan Schaaf is a skilled developer and business strategist with nearly two decades of experience working in the tech industry. In his career, Rowan works to help companies find solutions to their problems using digital technologies. He has consistently demonstrated expertise in business strategy and planning, relationship management, communication, and digital strategy and implementation. 

About Rowan Schaaf

Rowan Schaaf Photo

Since 2014, Rowan Schaaf has been serving as the CEO of the Auckland-based boutique software development consultancy and helping to build high-volume transactional websites, launch software startups, and revolutionize business systems. Rowan and the team combine UX design UI design, testing, hosting, business analysis, and development to envision, design, and create bespoke software solutions. 

At Pattern Ltd., the team offers software development, solution design, and software maintenance for an array of customers that include corporations, startups, high-growth businesses, and small and medium-sized enterprises. With significant experience integrating legacy systems to help actualize value, the team can assist you with the commercialization of your custom application builds, can help with B2B solutions, and can offer solutions and maintenance for consumer applications, both mobile and web-based. 

For more than two decades now, Rowan Schaaf has been exercising his talents and showcasing his expertise working in the tech industry. While twenty years is a long time to be doing anything, Rowan has enjoyed every moment and has found that the work has never once lost its spark. He enjoys the work he does helping businesses and customers actualize their potential in the digital space. 

Rowan Schaaf has held multiple senior management positions across the course of his career, primarily within the technology and tech marketing sectors. He has extensive experience leading teams, both large and small, towards success. Prior to 2014, when Rowan Schaaf became the CEO of Pattern Ltd., he worked as the Chief Operating Officer and Chief Executive Officer for the Shopping Channel, a role preceded by time spent as the Chief Operating Officer of Hypermedia Group. He also spent three years with Ogilvy & Mather, New Zealand, working as Executive Director for one of the largest full-service agencies in New Zealand. 

Rowan began his career at Terabyte Interactive Limited, one of New Zealand’s oldest web development and interactive design companies, founded in 1990. Here, Rowan worked as Managing Director, interacting with key clients that included Aukland Museum, NZ Parliament, and HSBC UK. 

Learn more about technology, emerging developments, and the latest updates by visiting Rowan Schaaf’s blog page for more information!